We analyze your value proposition, understand it and contrast the concept, prototype or product/service with your customers or potential customers.
- We conduct a contrast from the context of the concept, prototype or product/service that the client wants to test, with potential users to check the relevance that it has in their lives (does it have a sense in the lives of potential users?). We give you the keys to value if it has chances of being accepted by the market or the necessary keys to understanding how to increase the chances of it being accepted, after understanding the needs, concerns and/or real demands of the users.
- We analyze until we understand the value proposition that the client wants to evaluate and contrast the concept prototype or product/service with actual or potential customers. If the results require it, we co-create and design new concepts better suited to their wants and needs with the users.