The economy of care, which is related to the social-health area, is gaining strength in today’s society. The gradual aging of the population is causing situations of strong physical dependence and chronicity among people who demand -and will demand it more in the future – both social and health care. The new technologies that can contribute to development and innovation in this sector, need to be incorporated appropriately, preserving individual dignity. The challenge here is to develop strategies, products, and services that address the amount of care that people will need. This is a large potential market for companies that requires solutions focused on the real needs of the users, and it will be much more receptive to proposals that understand the real situation.